Unlocking Retail Media: Validated and build the foundation for high-margin profit stream and scalable operationalization beyond retail core business
Consumer Goods / Retail
Media Performance Transformation
Client Context And Challenges
A global retailer aimed to unlock new revenue streams to counter and offset core business pressure.
Global RetailCo thought to identifying the potential and operationalization of retail media* operations and becoming marketing partner of choice for their suppliers.
Jointly defined priorities:
Identify and catalogue media assets and their monetization potential
Monetize assets strategically (incl. validation of supplier interest & value perception of assets)
Facilitate supplier/partner self-service for scalable operations
Our Approach
Impact analysis of most relevant regions and POS (e.g., highest willingness to pay by suppliers, highest demand media assets)
Setup of tech-backend for asset inventory management, dashboards and analytics, booking management and workflow automations using low-code tools, that can be maintained by non-tech counterparts
Pursue stakeholder buy-in and manage alignments across diverse stakeholder group (Strategy unit, Store Mngmt, Category Mngmt., Global/Local Marketing)
Quantified the value of RetailCo’s marketing/retail media assets within prioritized POS
Process definition for retail media operations
Impact We Achieved
Validated high-margin profit stream beyond core retail business
Prioritized most profitable focus areas, identifying an extrapolated monetization potential of 1-2% of total GMV
Provided scalable tooling to kick-off and sustain effective operations at low operating costs