Identified 26% revenue increase through the establishment of a complementary service line at SaaSCo
SaaS / IT Services
New Service Line
Client Context And Challenges
SaaSCo, a niche system integrator and SaaS provider, aimed to unlock new revenue streams by leveraging its end-to-end SaaS platform supporting most client processes. The goal was to develop a new service atop its platform, securing a unique market position. Priorities included:
Assess the value of the new service for both SaaSCo and its clients
Evaluate feasibility, build a robust business case, and craft a clear roadmap
Identify and mitigate risks to ensure successful implementation and market adoption
Set up initial operations to launch the service effectively
Our Approach
Analyzed industry trends and the targeted service opportunity
Calculated total market potential, focusing on both existing and future clients. Developed business case for both SaaSCo and the clients buying the service
Defined the governance, people, processes, and technology required to achieve target revenue and margins
Developed a compelling storyline to position SaaSCo as a trusted and preferred partner for their clients
Established necessary internal and external structures, and selected delivery partners
Built a roadmap maximizing early value creation, while derisking implementation
Impact We Achieved
Identified an opportunity to boost annual revenue by 26% by implementing this new service, at an internal rate of return (IRR) of 24%