Harnessing Gen-AI to Unlock €20M in Annual Gains and Operational Savings Alongside Urban Transformation for a Major Municipality
Public Sector
The Ideation Engine
Client Context And Challenges
A major municipality sought to optimize asset utilization and identify new revenue streams while delivering safer, smarter, more social and sustainable urban environments.
Existing methods (benchmarks, expert inputs, workshops) provided limited innovation, prompting the need for out-of-the-box solutions.
Budget constraints and reliance on private-sector partnerships necessitated creative yet feasible strategies.
Our Approach
Developed The Ideation Engine, a Gen-AI-powered tool leveraging creative methodologies like morphological analysis and forced connections to generate innovative revenue ideas.
Generated 142 ideas and shortlisted 21 based on attractiveness and feasibility, bundling winning ideas into 4 high-value concepts.
Structured business cases for 10 selected ideas, including detailed business models, delivery models, and implementation roadmaps.
Assessed financial and non-financial impacts with detailed financial modeling and risk analysis.
Impact We Achieved
Delivered a strategy yielding ~€20M in annual gains and operational savings for the municipality.
Enhanced urban livability, sustainability, and community cohesion, elevating the city's global appeal and fostering local pride.