Pieter Coucke

Pieter brings over 25 years of experience at the intersection of strategy and technology, combining deep industry expertise with top-tier consulting credentials. He spent the first 11 years of his career in operational roles—spanning software engineering, project management, and ultimately leading technology strategy while managing a team of 200 software engineers across industries such as consumer credit (BNP Paribas), agriculture, and logistics. For the past 15+ years, Pieter has been a trusted advisor in strategy consulting, holding key roles at Gartner, Boston Consulting Group, and as a Partner at Bain, with a strong focus on Technology and Energy & Utilities.

Clients choose Pieter not just for his ability to craft the right strategy, but because he stays with them through execution—ensuring it delivers real impact on revenue growth and cost reduction. As no other, he simplifies complex technical challenges for C-level executives, making technology a means to an end rather than a goal in itself.

The result? Pragmatic and relentlessly outcome-driven, Pieter removes technology-driven bottlenecks and turns technology into a powerful enabler of business success.